7 ways to promote your candle making business in the local community

If you make candles as a business, then you probably have your hands full. From coming up with new scents to figuring out packaging and shipping, there’s a lot involved. Of course, there is the time, labor, and resources you spend on making the candles themselves and ensuring they are high-quality. In most cases, you probably want to keep your customers limited to a geographical area around you. 

With all this, you might be overlooking one major factor. If no one knows about your candles, then there is no point to all that effort. Marketing is arguably the most important factor which will drive your success. Obviously, you need to keep up high standards of quality, but you also need to make sure your audience knows what you are offering. Here are a few ways you can do this. 

Design flyers and posters

With local marketing, posters and flyers can really go a long way. So, design a few for your products and campaigns. Use the poster templates and flyer design tools on PosterMyWall to make your life much easier. 

Once you have your designs, put up posters in central locations in your area. These can be public parks, market squares or the outside of popular cafes or restaurants. Make sure you get the right permissions for this. As for the flyers, walk around town giving them out and connecting personally with potential customers. Also place a few copies at shops willing to cooperate with you. 

Create localized products

Pay homage to your area with your candles. Make sure you have a few scent or design options which are named after popular places or specialities of your area. For example, if your town is known for its pine trees, then name one of your candles, {insert town name} pines. This is just one example of how you can create localized products. 

Local customers will appreciate this tribute to their area, and will be more likely to buy your candles. Also incorporate this localized approach into your packaging, so that people can appreciate your effort to represent your local community. 

Set up a stall at events

Speaking of the local community, do not miss out on chances to participate in local events. Keep an eye out for events, especially seasonal ones like spring picnics. Set up a stall at these and offer special event-only candles. 

Hype up these limited editions on your social media pages. This will help you generate interest around your stall and get more visitors. This way, people will at least try your products and be tempted to buy more from you in the future. 

Work with local home decor influencers

Influencer marketing can really help you candle making business take off. Do your research into local home decor and lifestyle influencers in your area. See which ones focus on small local businesses and reach out. 

Draft up a proper agreement with these influencers and have them share videos of your candles in attractive spaces. They can also review your products and encourage people to buy your candles. 

Utilize social media

Social media is an essential marketing medium, whether you want to market your business locally or on a larger scale. In this case, focus on a smaller target audience, and set your target within your geographical area. 

Then, share posts and images which are sure to appeal to this selective audience. Also share videos of your process and of people receiving your products. This will help you connect with your audience on a personal level. 

Educate your audience

Your audience will really appreciate it if you give them tips on how to take care of their candles. This is especially true if you give them climate-specific tips. For example, if you live in a humid area, you can let people know how to store their candles in an optimal way. 

Give people candle usage and maintenance tips, and also suggest which scents work best for which situations. This will help your audience learn what to do with your candles, and make them feel like you’re going the extra mile for them. 

Offer deals and discounts

Of course, deals and discounts are a great way to promote your candle making business locally. One innovative way you can do this is by offering discounts to people who show that they have bought products from other small businesses in the area. This will also showcase your support for other businesses and make you a valuable member of the local business community. 

So, instead of simple discounts, go for innovative ideas like this. Also commemorate special local events with special deals or gifting packages. 

All of these marketing methods will help you promote your candle making business in your local community. Build upon these in your own innovative way to really make your business stand out.