Philippine Airlines marks 81st anniversary with renewed commitment, partners with TPB Philippines to boost tourism revival

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Team Out of Town Blog Hub (Outoftownblog.com) – Philippine Airlines (PAL) marks its 81st anniversary with a stronger commitment to fly forward as a renewed flag carrier, better positioned to bring passengers to more exciting destinations locally and globally as the world opens up for tourism once again.

In photo during the courtesy call in Boracay, Alkan are: Malay Mayor Hon. Floribar Bautista and DOT Western Visayas Regional Director Cristine Mansinares (center); flanked by (from left) PAL Digital Marketing Manager Jed Arvin Menes, PAL Corporate Marketing Manager Fernand Yoshio Yoshida, Malay Office Tourism Officer Felix Delos Santos, TPB Public Relations Officer IV Febbie Alacapa, Aklan Provincial Tourism Officer Roselle Ruiz, Henann Crystal Sands Resort OIC Sarah Grace Cepe, as well as PAL Kalibo Branch Manager Pedrito Dimaculangan and PAL Marketing Partnerships & Events Manager, Kit Javier. (Disclaimer: Face masks were temporarily removed for photo opportunity purposes only.)

To revive wanderlust and confidence in traveling, PAL will be working closely with the Tourism Promotions Board (TPB) Philippines, the marketing and promotions arms of the Department of Tourism (DOT), in assuring travelers that the tourism industry is ready to welcome them and is well equipped with all the needed safety measures and health protocols.

Raising their glasses for PAL’s 81st anniversary and the revival of domestic tourism are PAL Marketing, Partnerships & Events Manager Kit Javier, DOT Central Visayas Supervising Tourism Operations Officer Judilyn Quiachon, PAL Sr. Assistant Vice President for Sales Harry Inoferio, Shangri-La Mactan, Cebu General Manager Dave Junker,DOT Central Visayas Regional Director Shahlimar Tamano, Shangri-La Mactan, — Raising their glasses for PAL’s 81st anniversary and the revival of domestic tourism are
PAL Marketing, Partnerships & Events Manager Kit Javier, DOT Central Visayas Supervising Tourism Operations Officer Judilyn Quiachon, PAL Sr. Assistant Vice President for Sales Harry Inoferio, Shangri-La Mactan, Cebu General Manager Dave Junker,DOT Central Visayas Regional Director Shahlimar Tamano, Shangri-La Mactan, PAL Marketing, Partnerships & Events Manager Kit Javier, DOT Central Visayas Supervising Tourism Operations Officer Judilyn Quiachon, PAL Sr. Assistant Vice President for Sales Harry Inoferio, Shangri-La Mactan, Cebu General Manager Dave Junker,DOT Central Visayas Regional Director Shahlimar Tamano, Shangri-La Mactan, Cebu Director of Sales and Marketing Melissa Ann Santiago, and TPB Public Relations Officer IV Febbie Alacapa. *(Disclaimer: Face masks were temporarily removed for photo opportunity purposes only.)*

Strengthening partnerships to stimulate local tourism recovery in Cebu, photo shows (from left) DOT Central Visayas Regional Director Shahlimar Tamano, PAL Sr. Assistant Vice President for Sales Harry Inoferio, and Shangri-La Mactan, Cebu General Manager, Dave Junker. (Disclaimer: Face masks were temporarily removed for photo opportunity purposes only.)

As part of its anniversary celebration, PAL and TPB organized an 8-day familiarization tour (fam tour) with a group of media and social influencers to rediscover well-loved island destinations – Boracay, Aklan; Cebu City, and Coron, Palawan. The tour puts a spotlight on TPB recommended attractions, activities, and experiences that echo how #itsmorefuninthephilippines and #ItsMoreFunWithYou.

In photo during the courtesy call in Coron, Palawan are: (L-R) PAL Corporate Marketing Manager Fernand Yoshio Yoshida, TPB Public Relations Officer IV Maria Febbie Alacapa, Coron Municipal Accountant Richard Rimando, PAL Digital Marketing Manager Jed Arvin Menes, Coron Municipal Tourism Operations Officer II Corinne Kong, Tourism staff Lucille Lagrosa, and DOT MIMAROPA Tourism Operations Officer I Gilmore Apolinario. (Disclaimer: Face masks were temporarily removed for photo opportunity purposes only.)

In Boracay, the tour was highlighted by an up-close and personal experience of the world-famous Philippine sunset via a relaxing cruise, while in Cebu, the group toured scenic spots along Transcentral Highway. In Coron, participants were captivated by its majestic islands, cerulean waters, and limestone cliffs.

Rediscovering the beautiful island of Boracay, the fam tour participants strolled around the long stretch of white, powdery sand beaches with turquoise-clear waters. (Disclaimer: Face masks were temporarily removed for photo opportunity purposes only.) — Rediscovering the beautiful island of Boracay, the fam tour participants strolled around
the long stretch of white, powdery sand beaches with turquoise-clear waters. (Disclaimer: Face masks were temporarily removed for photo opportunity purposes only.)

Maria Anthonette C. Velasco-Allones, TPB Chief Operating Officer expressed “With more than half of the population vaccinated and mobility restrictions have eased, we aim to highlight that we can all enjoy fun and safe travels once again. We believe that there is pent-up demand for leisure trips and the summer months have always been a peak season. The fam tour is but a sneak peek of the fun experiences local tourists can explore when they visit around the Philippines.”

Reconnecting with Cebu musical roots, the fam tour participants visited the Alegre Guitar Factory where owner and manager Fernando Alegre shared the family's heritage and thriving business. (Disclaimer: Face masks were temporarily removed for photo opportunity purposes only.) — Reconnecting with Cebu musical roots, the fam tour participants visited the Alegre Guitar Factory where owner and manager Fernando Alegre shared the family’s heritage and thriving business. (Disclaimer: Face masks were temporarily removed for photo opportunity purposes only.)

PAL Vice President for Marketing, Ria C. Domingo said, “We’re very happy to celebrate PAL’s 81st Anniversary and showcase that we have emerged as a renewed airline that can fly passengers to the best destinations in the country and the world. Kudos to TPB for supporting this initiative.”

The fam tour participants were stunned by the towering limestone cliffs and majestic blue waters of Coron’s crown jewel, Kayangan Lake. (Disclaimer: Face masks were temporarily removed for photo opportunity purposes only.)

On top of the fam tour, PAL will also be showcasing Philippine tourism destination videos in the in-flight entertainment of international flights, promoting the country to a global audience.

Ms. Ria Domingo furthered that more collaborations from PAL and TPB can also be expected. “As the world reopens, we will bring our A-game as we can expect a tough competition between countries for tourists. Together with DOT through the TPB, and other tourism stakeholders, we will invest in intensive campaigns and promotions attracting visitors to fly to and around the archipelago for unique and indelible travel memories.”

In Boracay, the tour was highlighted by an up-close and personal experience of the world-famous Philippine sunset via a relaxing cruise.

The Cebu leg featured a stroll around Buwakan ni Alejandra, a famous 700-square-meter garden that's home to almost 200 species of plants and flowers located along Cebu's Transcentral Highway. — The Cebu leg featured a stroll around Buwakan ni Alejandra, a famous 700-square-meter garden that’s home to almost 200 species of plants and flowers located along Cebu’s Transcentral Highway.

PAL has already started to introduce more than 1,500 additional flights- an expansion of more than 52% systemwide and a clear vote of confidence in the strength of the economic rebound and the revival of leisure tourism and business travel. With this, PAL expects its Manila hub can potentially reach pre-COVID 19 levels by April this year.

At 81, PAL is stronger and bent on continuing its service to the country as the national flag carrier.

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