Radisson Lodge Group and PPHE Hotel Team announce a strategic partnership to acquire a portfolio of quality way of life art’otels.
By means of the partnership, they will jointly produce a global portfolio of premium lifestyle art’otels in crucial gateway metropolitan areas and capitalize on expansion opportunities introduced by PPHE’s present-day and future property portfolio.
For the past two decades, PPHE has held the distinctive grasp franchise legal rights for Radisson Lodge Group’s upper upscale Park Plaza brand name in EMEA. Specified the successes realized alongside one another, the businesses have now entered into an agreement to introduce the premium brand name as an higher upscale way of life chance to its owners and visitors and build art’otels in critical gateway towns and with pick entrepreneurs throughout the globe.
art’otel is a growing assortment of upper upscale lifestyle houses, with art’otel Amsterdam the brand’s present flagship. A number of legendary art’otels are scheduled to open in coming several years, most notably art’otel London Battersea Power Station in 2022 and the £300m art’otel London Hoxton in 2024. Added openings are planned for Zagreb, Pula and Rome in 2022 and 2023. Each individual art’otel is influenced by a signature artist, forming a cultural, gastronomic, and social hub in the most innovative spots of the most exciting metropolitan areas. These are stuffed with heat, welcoming, valuable team associates and discerning, cosmopolitan attendees, buzzing with lifetime all year spherical, in buildings as striking and unique as the gorgeous artwork they host.
In addition to rising the art’otel portfolio, the providers have entered into a strategic growth agreement for PPHE to even more increase RHG’s portfolio of manufacturers throughout Europe with foreseeable chances recognized in Croatia and Central and Japanese Europe.
The first resort to be verified less than this extended partnership is the Grand Hotel Brioni Pula, A Radisson Selection Lodge. The hotel formally opens this 7 days for the summer season period, following a £30 million repositioning program of the legendary Hotel Brioni, a single of Croatia’s most effective-recognised lodges.
“We are thrilled to increase our partnership with PPHE and further more help the expansion and evolution of art’otel internationally. Artwork blends lifestyle with life style and this daring manufacturer will provide distinctive options to our company and owners in this developing higher upscale segment. We are equally energized to develop the Radisson Resort Team makes throughout Europe with our reliable associate with the launch of the first Radisson Collection in Croatia of the renowned Resort Brioni.”, states Federico J. González, CEO of Radisson Hotel Group.
“Today marks the following chapter in the accomplishment of our corporation with our lifestyle art’otel brand name complementing Radisson Hotel Group’s portfolio of brands and joint expansion ambitions. We envision developing art’otel in essential gateway metropolitan areas and also growing our hospitality serious estate portfolio by leveraging Radisson Resort Group’s loved ones of models.”, suggests Boris Ivesha, President & CEO of PPHE Lodge Team.