Ask A Gallery Owner | Should I Include a Couple of Sentences about Art on My Site?

The Query:

I know you are very active and unable to solution all concerns. If feasible even so I would like to know your thoughts re: Putting a 2 or 3 sentence description of each individual image on a internet web page.

Thanks

John

My Reaction:

Thanks for the problem, John. Which includes a few lines about a piece of artwork on your web page or in your other collateral content is a fantastic notion. I have discovered that as collectors are contemplating a piece of artwork, they want to learn every thing they can about that artwork and about your inspiration as you made it. This supplemental information adds to their practical experience and appreciation for the do the job.

I preserve that for most potential buyers, the final decision to order a operate of art is an psychological selection, and if their fantastic thoughts toward a work of artwork can be bolstered with a good story (or even a mediocre just one, for that subject!) that psychological connection to the artwork is likely to be increased.

A few of issues to keep in intellect: There is a counterargument to my perspective, and that is that you should really go away the interpretation of the artwork to the viewer. The logic goes that a viewer will place their personal experience into the piece and assign their possess indicating. I like the underlying strategy here, and so I would suggest that in your description of your artwork you speak in quite broad terms of the specific nature of the piece (no precise location for a landscape, for instance, or the specific particular person in a figurative function) and in its place speak in wide phrases about your inspiration for the piece.

The 2nd factor to maintain in brain is that you really should typically steer clear of becoming much too political or spiritual in talking about your perform – unless of course the statement you are creating is the art. Politics and religion/spirituality are sensitive issues – why offend a possible consumer who may well not be on the very same wavelength? If somebody is of your same mindset, they will possibly get the further this means devoid of the need to spell it out in your description.

Don’t stress if you haven’t been together with descriptions up to now – you needn’t invest the up coming three months updating your website. Fairly, I propose you experiment with descriptions on new performs you upload to your web-site or deliver to your galleries and obtain what will work greatest, then dedicate to expend a little time with each do the job of artwork coming out of your studio developing a description.

Do You Agree?

Have you discovered it additional productive to share your thoughts about your artwork or to go away clients to interpret it for themselves? Share your views in the opinions.