Read the 9-Page Media Kit a Lifestyle Creator Uses to Get Brand Deals

• Natasha Greene is a way of living and foods influencer on TikTok, Instagram, and Pinterest.
• Greene can make most of her income from sponsored content and books about 6 deals every single thirty day period.
• Examine the 9-website page media package she makes use of when pitching brand names for collaboration.

Like many creators, Natasha Greene tends to make most of her cash flow from branded written content discounts.

Greene, a full-time meals and lifestyle influencer, textbooks 5 to 6 partnerships each thirty day period that have her posting sponsored content on Instagram, where by she has 138,000 followers, and on TikTok, where she has about 212,000 followers. She also not long ago signed her initially branded information deal for Pinterest, wherever she garners around 10 million views a month.

Greene has been pitching probable companions given that the start off of her profession as a creator in early 2020.

To help get in excess of brand names, she designed a media package — a document influencers generally use to showcase the worth that they will carry to a partnership — with the assistance of a designer.

When now she receives a majority of collaboration proposals instantly from brand names, pitching is even now section of her program, Greene stated, and her media package is a vital factor in that process.

It has come to be even much more essential for her as she tries to transitions from a meals creator to a broader life-style model.

“Pitching under no circumstances stops,” she explained. “I am pitching weekly. I am constructing relationships weekly.”

Applying her media kit, Greene was ready to signal contracts with models like wine and spirits marketer Kobrand, as effectively as cutlery firm Schmidt Bros and automobile company Toyota.

The media package has also been valuable when pitching makes for gifted partnerships, or specials in which she receives free of charge item in trade for content material. 

Manner brands like Abercrombie are a excellent match for gifted collaborations, she explained, simply because whilst her information is not focused on trend, she often shoots picture and video information with a skilled photographer exactly where her clothes is a key visible component.

“It is a truly excellent prospect to collaborate with manufacturers that aren’t automatically in your market, but you can demonstrate them what your overarching manufacturer tale is about, and how it will benefit their model,” Greene mentioned.

Lately, Greene upgraded her media kit method to contain an interactive version of the doc built on MediaKits.com. Not like her “static” media package, which is up-to-date every 6 months, this version incorporates authentic-time data with follower counts and audience statistics. 

When pitching models through e mail, Greene backlinks to both of those versions. She incorporates the 9-web site pdf document as aspect of the email overall body and the interactive edition in her electronic mail signature.

Both equally documents have worth and complement each individual other, Greene explained.

“The media kit I developed with my designer is additional verbose it gives a good deal much more clarity into what my manufacturer stands for and what I can do,” she mentioned. “The other just one is strictly my quantities and my over-all reach across platforms, but it helps simply because it is really true time.”

This is what the newest model of Greene’s media package seems like: