Branding: Signature Cues

Lisa R. Parker

All great brands have one thing in common, an intense understanding that it is all about the customer. Ultimately, branding is the process of defining your reputation in the mind of the consumer. This perspective is often the difference between a thriving and a dying brand. Some brands create “Signature […]

How Branding Benefits a Business

Lisa R. Parker

A brand is the unique identity that a company creates for its business. This brand identity plays a vital role in earning the trustworthiness among the clients to purchase the company’s product or service. Branding is an efficient and easy way to approach the client’s in a market place. It […]

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