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Yesterday — #MartechDay, yay! — we introduced the global 2022 advertising technologies landscape, just after taking a 12 months off in 2021. It grew a amazing 24% to 9,932 options. To make it readable, we really created it thoroughly interactive at martechmap.com, where by you can search, filter, zoom, and far more. It’s rather wild.
But irrespective of its head-boggling scale, the martech landscape has generally been a sidebar to the serious tale of how engineering is shifting advertising. The really cool stuff for me is how marketers leverage these equipment with approach, expertise, and creativeness to obtain amazing results for their enterprises and their shoppers.
This is why The Stackies: Advertising and marketing Tech Stack Awards are my favored community occasion in the martech business. Each and every yr, marketers enter by sharing a one slide that illustrates their martech stack. They typically shout-out to the precise solutions they use. But the greatest types express how they believe about their stack conceptually. How does it in shape into their organizational functioning system? How does it guidance their consumer journey?
Collectively, they give us some insight into how martech is currently being applied.
And, for the reason that it’s also a enjoyable awards system, a lot of design their stack slides with a tiny added pizzazz. Not automatically relevant to the stack’s mission, but entertaining to watch.
This year, 32 providers sent in stack illustrations. You can see all of them in the absolutely free State of Martech 2022 report we introduced yesterday — The Stackies start out on website page 31. (And if you want to see the ones from previous yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 per capable entry to a non-earnings. In the past, we have donated to businesses that endorse variety and inclusion in martech. This yr, specified the terrible problem in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.
Each 12 months, we also pick five “winners” for the awards. I place winners in prices simply because, whilst the types we pick out are magnificent examples of martech stacks that have introduced a thing specifically helpful or artistic to their visualization, anyone who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a total wins from this spectacular corpus of true-earth stack examples.
4 Profitable Stacks from 2021, Up to date for 2022
My gratitude is specially enormous for businesses who enter The Stackies many many years in a row. They give us a window into how martech stacks evolve around time, technically and conceptually.
Four of the five winners from very last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered yet again this 12 months with updated slides, and wow, they’re very seriously great. They thoroughly qualify as profitable entries all over again.
However, we preferred to unfold the adore a little bit to contributors who didn’t just win past 12 months. So though we did not pick out them as winners for 2022, they truly are worthy of to be regarded as “standing winners” from very last calendar year.
Here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so much for continuing to add to The Stackies! This kind of a fantastic way to help the broader martech community.
5 Martech Stacks from New Winners in 2022
Nonetheless, picking five winners among all the remaining great entries was tough. These are the kinds we picked, but I strongly encourage you to obtain the finish set in the Condition of Martech 2022 report and select out your favorites. Share them on social media and give a shout-out to all those businesses to allow them know you value their contributions.
Our five picks, in alphabetical get:
Once again, a huge, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There had been so a lot of fantastic entries from the AMA, Annum, Cvent, Digital Access, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and much more. Check out them all out.
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