This article was co-authored by Natalie Botkins and Paulette Squicimari.
MEADE, a administration consulting company, offers direction to assistance electronic, creative, and experiential advertising and marketing organizations scale their overall performance and realize advancement. On a quest to cement himself as a assumed chief in the space, MEADE founder and CEO Jeff Meade began doing the job with Influence & Co.
To improve model consciousness and progress his thought leadership, Influence & Co. labored alongside Jeff to produce and execute an powerful content material marketing strategy.
Just after we applied a articles technique, like look for-optimized visitor-contributed content, MEADE was equipped to see some extraordinary effects.
Jeff worked with Influence & Co. for two yrs, and all through that time, we published 14 guest posts in 10 prime publications in his marketplace. His articles or blog posts have amassed tens of thousands of shares across Fb, Twitter, and Pinterest, and his written content has a social attain of additional than 6 million.
Just within the earlier 12 months, we’ve found these fascinating wins:
• Jeff’s visitor posts have been released in the likes of Entrepreneur, Harvard Enterprise Review Ascend, and Ad Age.
• Jeff’s Harvard Business Assessment Ascend posting has generated a lot more than 32,000 social shares.
• A visitor write-up released in Entrepreneur has garnered extra than 6,600 shares, and sales opportunities typically point out this short article when speaking with MEADE.
• Over-all, the material we’ve developed jointly: